In an era where traditional marketing struggles to cut through the noise, innovative brand activation strategies are key to capturing audience attention, fostering lasting connections and tapping into emotional engagement. One such ground-breaking approach is the use of drone light shows, a medium that not only pushes the boundaries of…
A huge spaceship hovered over the River Thames in London last week as 552 drones carried out an aerial display to promote the launch of Samsung's Galaxy S24 series. The phone series launch also marks the arrival of advanced mobile Galaxy AI technology. The drone display, which was one of…
The M25 orbital motorway around London was the scene of a sighting of Santa on Christmas Eve. Santa's sleigh could be seen in the sky above the traffic, thanks to a drone show put on by Celestial, one of the world's leading drone art display show companies. Tony Martin, CEO…
Ras Al Khaimah in the United Arab Emirates (UAE) welcomed the new year by breaking the world record for the longest straight-line drones display. The emirate's eight-minute firework display, which attracted more than 50,000 spectators, incorporated a line of drones that spanned 2km. The festivities combined 1,050 LED drones, floating…
One thousand drones transformed the night sky over Las Vegas earlier this month for the occasion of the city's inaugural Formula One grand prix. The drones formed a range of patterns during a seven-minute show. These included spinning F1 cars, the 'Welcome to Fabulous Las Vegas' sign and, in a…
A new drone light show which is said to be the first to tell the story of evolution will take place in two cities in the UK next month. Created by local experience company Yuup and drone light show specialist Celestial, the Evolution show can be seen at Wolverhampton Racecourse,…
The transfer of Brazilian footballer Neymar to Saudi Arabia has been celebrated with a drone show featuring the player's face. Neymar who has joined Riyadh-based Al-Hilal, was introduced to a 60,000-capacity crowd at the King Fahd International Stadium as Al-Hilal drew 1-1 with Al-Feiha in the Saudi Pro League. Drones…
Drone show company Pixis has teamed up with Stella & Chewy's, a raw pet food brand, to change the way people in Los Angeles in the US celebrate special occasions with their pets. The companies have collaborated on a 300 drone display, controlled by Drone Show Technologies from SPH Engineering, to…
Around 1,500 drones lit up the night sky over the Chinese city of Shenzhen on 22 June with imagery of a flying dragon to mark the start of the country's Dragon Boat Festival. The festival, which occurs on the fifth day of the fifth month of the Chinese calendar, is…
The opening ceremony for this year's Eurovision Song Contest hosted the UK's biggest-ever single-location drone show. The National Lottery's Big Eurovision Welcome, which took place at St George's Hall in Liverpool, featured 624 drones flown by Celestial, using drone show software provided by SPH Engineering. The drones flew two four-minute…
AV Magazine AV Magazine 
