In an era where traditional marketing struggles to cut through the noise, innovative brand activation strategies are key to capturing audience attention, fostering lasting connections and tapping into emotional engagement. One such ground-breaking approach is the use of drone light shows, a medium that not only pushes the boundaries of…
The Tokyo Metropolitan Government has announced plans to host what it says will be the world's largest permanent projection mapping of a building. Japanese newspapers, such as The Japan Times and Nippon.com report that the display on the city government's Main Building No 1 in Shinjuku will be approximately 14,000…
London's Tower Bridge provided the backdrop to an overnight hologram show promoting fashion house Boss's spring/summer campaign last month. The 10m-tall holograms of Brazilian model Gisele Bündchen and South Korean actor/model Lee Min-ho were projected on to screens placed on platforms in Potters Fields Park, with smoke and choreographed moving…
The Las Vegas Sphere will host 18 concerts by American rock band Dead & Company in May and June. The residency – which will comprise three shows each weekend between May 16 and June 22 – will utilise the Sphere's technology to offer "never-before-seen visual storytelling, providing fans with the…
ISE will be sponsoring the Llum BCN’24 light arts festival for the third year running. The fusion of artistry and technology will illuminate the streets of Barcelona's Poblenou neighbourhood from 2-4 February. Among Llum BCN'24's 46 light installations will be 13 created by international and local artists and 17 by architecture and design schools based in Barcelona.…
A huge spaceship hovered over the River Thames in London last week as 552 drones carried out an aerial display to promote the launch of Samsung's Galaxy S24 series. The phone series launch also marks the arrival of advanced mobile Galaxy AI technology. The drone display, which was one of…
ISE will commemorate its 20th anniversary by sponsoring a projection mapping project on the facade of a building in Barcelona designed by Antoni Gaudí. Casa Batlló – which was mapped by Refik Anadol in 2022 and 2023 – will be transformed into a digital canvas by artist, Sofia Crespo. Structures…
George Michael could return to the stage as a hologram next year – almost a decade after his death. Accounts filed by the former Wham! star's company, Nobby's Hobbies Holdings, at Companies House indicate that the estate has plans to branch out into live events. The publicly available documents says:…
Take one artiste, one hyper-cardioid wireless mic and 35 years of comedy history and you have Eddie Izzard’s Remix Tour Live. Then add a disparate collection of venues – ranging in capacity from 2,200 to 840, some with tiered balconies and some with no flying facilities – and sound effects…
More than a million tickets were sold for the Abba Voyage hologram show in the first year, making it London's sixth-most-visited paid attraction in 2022, according to a new report. The analysis, carried out by strategists Sound Diplomacy and social value consultancy RealWorth, found that the series of concerts at…
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