Drone spacecraft spotted at Samsung Galaxy AI launch

A huge spaceship hovered over the River Thames in London last week as 552 drones carried out an aerial display to promote the launch of Samsung’s Galaxy S24 series.

The phone series launch also marks the arrival of advanced mobile Galaxy AI technology.

The drone display, which was one of the biggest ever in the UK, was orchestrated by drone light show specialist Celestial which partnered with the Taylor Herring and St Marks’ Studios agencies.

In keeping with the Galaxy theme, the drones took spectators in the city’s Canary Wharf area on a journey through the solar system.

‘Galaxy AI is here’ was spelt out by the drones in an opening sequence that stretched 160m across the night sky, and had taken 650 hours to be designed and programmed.  

The Galaxy S24 device was then beamed into the sky, before morphing into a solar system. The show culminated with a spaceship hovering in the air.  

Annika Bizon, marketing and omnichannel director for Samsung UK and Ireland, said: “To celebrate the launch of the Samsung Galaxy S24 series, we wanted to capture the wonder and amazement of this new age of smartphone by creating a spectacular drone show that would gaze beyond our planet and into the galaxy.  

“We brought the stars, solar system and universe closer than ever before to the British public to demonstrate the infinite possibilities as we look to embark on a new journey with Galaxy AI.” 

The Galaxy S series uses AI to improve nearly every one of its features, ranging from intelligent text and call translations to a new Galaxy ProVisual Engine which helps to capture the perfect photo and edit it.

The Galaxy S24 is also the first phone to use Circle to Search from Google. Users can circle, highlight, scribble on or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results.