Unconventional office spaces are generally the exception, not the norm. That’s why the likes of Google’s office, with its indoor slides, ladders, and micro-kitchens, garner so much attention. The inclusion of theme park-style elements in the workspace brings to mind images of an equally wacky ‘out-of-the-box’ brand identity and young,…
Author Archives: Guest Author
Transforming the night sky and the future of entertainment
In an era where traditional marketing struggles to cut through the noise, innovative brand activation strategies are key to capturing audience attention, fostering lasting connections and tapping into emotional engagement. One such ground-breaking approach is the use of drone light shows, a medium that not only pushes the boundaries of…
Do interactive flat panels really offer value for money?
In many schools, students have the option to take notes, complete homework assignments, and take tests on their own on school provided devices. Teachers teach from laptops or tablets, often using a digital display, instead of the chalk or whiteboards that are still hung in classrooms. In short, technology is…
How SPOD can help deliver AV projects faster at lower cost
Professional AV has seen unprecedented change over the past few years due to many factors, including a global pandemic, supply chain constraints, reduced reliance on technology advancements and, of course, network convergence. The result is that professional AV has been flipped 180 degrees, from delivering low-volume, highly complex proprietary solutions…
Epson shines a spotlight on five projection trends for 2024
Optimising hybrid meeting rooms With more employees in the office this year, companies are re-evaluating meeting room spaces and looking for new ways to create successful work environments that allow in-person and remote employees to feel part of a collaborative and productive workplace. When it comes to enhancing modern meeting…
The benefits and pitfalls of AI adoption in digital signage
When ChatGPT first entered the popular consciousness there was widespread curiosity and excitement about being able to ask a question and receive a response as if you were having a conversation with a real person — even if the accuracy of the answers sometimes left something to be desired. For…
Celebrating a celebrity wedding with all-white AV systems
Spotlight Sound is no stranger to providing sound and lighting for high-profile events. The diversity of our work takes us from stage set-ups in fields to the prestigious London Football Awards at the mid-century Camden Roundhouse. However, to get the call from Olly Murs’ wedding planners, Alice Wilkes Design, to…
Why company collaborations are good for the AV market
Bringing new ideas to market can be incredibly challenging because there's nothing to compare to what you’re building against. You’re in undiscovered territory, trying to blaze a trail to success. And being the only company working on a radical concept can be scary — even after multiple sales forecasting exercises…
A people-first approach to digital technology adoption
There’s no doubt that change is stressful; it’s how organisations handle it that makes all the difference. The key to making it a success comes down to reducing as much friction as possible through understanding the customers' day-to-day use cases, creating a sound communication plan and providing a realistic timeline…
How video is changing Broadway with the help of PRG
Rob Harris has been with PRG for over 10 years and in his current role serves as director of video projects based out of Secaucus in New Jersey. Working over half his life in various forms of production, Harris has had a hand in corporate shows, immersive touring exhibitions, Tony…