Home » Author Archives: Paul Bray

Author Archives: Paul Bray

Retail: Experiences in the aisles

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You may not find much cutting-edge AV in your local supermarket, because no one in their right mind goes there for a good time. But higher up the retail tree – in fashion and luxury goods, for example – it’s a different story. “Customers desiring mid- to high-quality products are…

Buying Advice: Remote events and conferences

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We seem to be reaching a sweet spot in the development of remote events and conferences. “Thanks to a convergence of affordable technology that delivers great results, and behaviour changes necessitated by Covid, the sky is really the limit on what’s possible,” says Stu Siegal, executive producer and creative director…