“With live venue ticket prices at an all time high, today’s fans are expecting an equally high return on their investment,” says Joe Walsh, sales director for sports and entertainment venues at Vitec. “When they go to the stadium they don’t just want to watch the event: they want to…
Markets
The show will always go on with the best AV
No one goes to a theme park or museum these days to see bare metal or dusty cabinets. That’s why visitor attractions have become some of the most advanced users of AV. “Usage is extremely varied, from background audio to enhance the atmosphere and visitor experience, to impactful projection displays,…
Big brother is watching, hearing and talking to you!
Now that Big Brother has so many opportunities to watch us, all he needs is a state-of-the-art command and control centre to do the watching, usually brimming with technology. “AV is now a fundamental part of command and control systems and is leading in innovation,” says Darren Allen, EMEA control…
Tech helps deliver the message to the masses
With a gripping story, large crowds, a multimedia approach and a war for eyeballs you might think houses of worship (HoWs) would be a ripe market for AV. And you’d be right. “HoWs of all sizes use AV technology to enhance their message and deliver it to the widest possible…
Embarking on an AV-enhanced journey
From fully immersive videowalls in airports to humble ticket machines at bus stops, AV has become an essential part of modern transport networks. According to Richard Wilks, aviation business development manager at NEC Display Solutions Europe, the over-arching objective is to enhance the passenger experience. “Usage is varied, from arrival/departure…
Medicine aided by AV solutions
From the waiting room to the operating table our health and happiness are increasingly in the hands, not just of doctors and nurses, but their AV teams. “With the help of the latest AV solutions, clinicians can now capture, share and display images recorded during surgery across hospital networks in…
AV at the service of guests
From hotels to sports arenas and theme parks to museums, AV has become indispensable across all aspects of the leisure and hospitality sector. “In today’s highly digitised world it’s crucial to keep audiences stimulated and hold their attention no matter where they are,” says Jasmin Stemmler, product marketing manager at…
AV delivers shoppers’ buy-in
Older readers may recall the days when the only reason we went shopping was to buy something. How times have changed. Now we visit the shops for an “experience” – or at least retailers think we do – and boy do they give it to us. “Tech-savvy consumers are coming…
Engaging the experience
“Permanent visitor attractions are among the biggest investors in AV right now, because they have to work harder than ever to compete for interest from consumers in a crowded market,” says Paolo Pedrazzoli, EMEA marketing operations manager for touch systems at 3M. “In particular the high end of the market…
Keeping the faith with AV
God may move in a mysterious way, but His lieutenants here on Earth want to be clearly seen and heard. So houses of worship are a booming market for AV. “Traditionally AV was used simply to ensure the congregation could hear spoken words and music, but today it makes the…