Markets

Keeping fit for business

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In 2020 the corporate HQ morphed from heaving hub to ghost town virtually overnight, as the Covid pandemic drove many employees to take sanctuary at their kitchen tables or ergonomically assessed home workstations. So where does that leave the corporate market and the AV suppliers that serve it? The top…

At the heart of the action

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From digital signage to support wayfinding and sales of food and merchandise, to giant screens and sound systems to enhance the main event, AV has become an integral and expected part of any large-scale sporting event or performance. “AV plays a significant part in the match day experience, and it’s…

The bigger picture

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AV has wrought huge changes in cinema over the last decade, with digital distribution replacing film and breathtaking advances in the audience experience. Before the Covid crisis, cinema was the leading AV sector in terms of expansion, according to IOTA. “There’s always significant innovation in sound, picture and seating in…

Adding sparkle to museum pieces

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AV comes in many forms across museums and heritage attractions, but its primary function is always to better engage, educate and entertain visitors, says Tony Crossley, special projects director at Pure Audio Visual. “This means it needs to be both interpretative and experiential. Interpretative AV, where digital content is produced…

Making the military grade

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The words ‘mission critical’ are often overused but, in this case, they are precisely accurate when describing the importance of AV technology in defence. The analysis of data – increasingly, video-based information from a wide range of sensors and sources – that is distributed and displayed via AV systems in…

AV evolves the hospitality space

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The customer experience is undergoing profound change, and brands are confronted with the digitalisation of the customer journey and the importance of meeting the needs of hyper-informed consumers who want everything on the spot. On cruise ships, in hotels or restaurants, the use of visual content with supporting audio is…

AV aids meetings of the minds

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In what ways are modern conference centres catering for evolving client expectations? What are the key current user requirements? And what are the main design, technical and fit-out challenges venues, installers and vendors currently face in managing AV installations in these spaces? Client control Conference centres now offer users a…

Big data with big screens

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Once the dominant technology in command and control centres – if you don’t count whiteboards and felt-tip pens - AV is now having to share the limelight. “AV usage in command and control is changing as it has no choice but to deal with more and more IT signals and…

Get them off the sofas and into the stands

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It’s one of life’s little ironies that the Holy Grail of many sports stadia and performance venues is to match the experience we can all enjoy on our sofas at home. If they succeed, the thrill of ‘being there’ will persuade fans to part with a fistful of £10 notes…

All at sea AV

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Once the preserve of the rich, ocean cruising has become a mainstream holiday market in recent years, and passengers’ expectations have increased in proportion with the size of the ships. The largest vessels can now accommodate several thousand passengers, and boast facilities that would make many luxury hotels, exclusive resorts…