Markets :: AV Magazine

Theme parks and attractions: AV for thrill seekers

Paul Bray — Wed, 13 Dec 2023 16:20:31 +0000

AV in visitor attractions and theme parks used to be just a backdrop, or something to keep the punters quiet while they queued. Now it’s more likely to be the main event. Paul Bray rides some of the latest experiences, and finds out what it takes to sell to this demanding but rewarding market.

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Retail: Experiences in the aisles

Paul Bray — Wed, 01 Nov 2023 10:40:46 +0000

When your competitors are only a footstep away, it pays to give your customers exactly what they want, and pronto, whether that is an enriching ‘experience’ or personally tailored sales advice. Paul Bray finds out how the latest AV technologies enable retailers to deliver the goods.

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Museums and heritage attractions

Paul Bray — Sat, 02 Sep 2023 17:20:14 +0000

Museums, galleries and heritage attractions are investing in the latest AV tech to revolutionise the way they present themselves and their collections. Sometimes the AV is the collection.

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Sports & entertainment: The best seat in the house

Paul Bray — Mon, 19 Jun 2023 09:50:41 +0000

AV is developing a unique ability to make sports fans and event audiences feel they are at the heart of the action – whether they are at the venue, or watching from home or the pub. Paul Bray explores some of the latest developments.

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Rooms at your service: AV in hotels and hospitality

Paul Bray — Fri, 19 May 2023 09:30:01 +0000

Competition in the hospitality sector is more intense than ever, and hotels are battling to stand out from the crowd and attract an increasingly discerning brand of customer. Personalised guest spaces, immersive public areas and enhanced business facilities are all part of the answer, says Paul Bray.

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Markets: meeting higher expectations in higher education

Paul Bray — Wed, 22 Mar 2023 15:32:54 +0000

Higher education is one of AV’s most traditional markets, but there’s nothing old-school about the way it uses technology today. Paul Bray finds that innovation is rife, from the smallest study space to the largest lecture hall.

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Government and defence: On the public stage

Paul Bray — Mon, 06 Feb 2023 12:40:04 +0000

AV permeates all aspects of public sector activity, from keeping us safe and healthy to underpinning the workings of democracy itself. But integrators and manufacturers anxious to enter the public service must be prepared to be patient and toe the line, says Paul Bray.

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AV in schools: Catching ’em young

AV Magazine — Mon, 19 Dec 2022 10:45:21 +0000

AV has penetrated every aspect of learning in schools, and teachers and children now have access to technology that would put many an office to shame, but squeezed budgets and rigid purchasing cycles can still make this a challenging market to sell to. As Paul Bray discovers

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Sports & entertainment venues – Being a good sport

Paul Bray — Tue, 18 Oct 2022 14:20:21 +0000

Major sporting events and live performances would not seem complete without their centre-field giant screens pulsing video backdrops and fleets of smaller displays for wayfinding and merchandising. Paul Bray asks why, and examines some of the unique challenges posed by this market.

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The Visitor Attractions Market: The attraction of AV

Paul Bray — Mon, 12 Sep 2022 10:20:09 +0000

People don’t go to theme parks or museums these days to see bare metal and dusty cabinets. To pull in the punters, visitor attractions have had to become some of the most sophisticated exponents of AV technology. Paul Bray discovers that the venues use this technology to support every stage of the visitor journey.

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