Outernet London's The Butterfly Trail will now continue "for the foreseeable future" in an expansion of its run. The mixed reality (MR) experience, which has been created by Pixel Artworks, has attracted thousands of visitors since launching on 5 September. Visitors to the free experience in the Now Building are…
Visitor attractions
Samsung tech kills it at immersive Squid Game attraction
Samsung Electronics is providing the technology for Netflix’s immersive popup experience in Los Angeles, Squid Game: The Trials. The experience – which is based on Netflix's Squid Game and Squid Game: The Challenge series – deploys Samsung's TVs and Galaxy mobile devices to allow players to compete in games inspired…
Christie projectors have the X factor at digital art museum
Christie's HS Series and Inspire Series 1DLP laser projectors are illuminating immersive exhibition spaces at a new interactive museum in South Korea. Museum X, which combines digital media art and technology, is divided into four zones and 16 experiential facilities where visitors can explore bright and colourful exhibits that showcase…
Theme parks and attractions: AV for thrill seekers
AV technology has become a must-have for almost all modern theme parks and visitor attractions. “Whereas 30 years ago AV was relatively rare, it’s now rare not to have it in many parts of a major park or attraction,” says Kevin Murphy, senior vice-president of sales and business development at…
tube uk brings sound of Christmas to nine festive trails
Manchester-based sound design specialists and audiologists tube uk are supplying audio systems to eight popular Christmas trails throughout the UK and one in Germany this season – totalling 168 individual sound systems and 1,681 loudspeakers! Working closely with the production team from Culture Creative, a worldwide leader in creating trail…
ISE offers tech tour of FC Barcelona immersive experience
ISE is to offer a technology tour of an FC Barcelona Museum that houses the largest immersive room in a European sports museum. The trade show's tour has been organised in partnership with the Clúster Audiovisual de Catalunya, a network of businesses and institutions promoting AV in the region. “ISE…
Panasonic projectors give Moonwalkers lift off at Lightroom
An exhibition space in London that stages artist-led immersive projection shows is deploying 28 Panasonic 3-Chip DLP projectors for a production about the manned Apollo lunar missions of the 1960s and 1970s. The Moonwalkers – which will run at Lightroom from 6 December to 21 April 2024 – will bring…
Bulgari maps iconic Dubai Gate with ‘serpentine makeover’
Italian luxury fashion house Bulgari turned to Digital Projection’s TITAN and M-Vision range to give Dubai’s iconic Gate building a 'serpentine makeover' in celebration of the 75th anniversary of its Serpenti collection. The snake emblem has adorned most Bulgari watches and piece of jewellery, and the Italian company decided to…
Immersive International takes leading UK role at Expo2025
Immersive International has been appointed as the concept and lead experiential designer of the UK Pavilion at Osaka Kansai Expo2025, following six months of concept development. The London-based, global experiential design studio was selected as concept designer in April after an open competition, with a narrative-based vision for the UK’s…
HIVE adds green touch to Australia’s BBC Earth Experience
HIVE’s BeeBlade and BeeBox media servers are being deployed at an immersive experience in Melbourne about the natural world. Following the popularity of the inaugural BBC Earth Experience in London, which is narrated by David Attenborough, the attraction has recently opened a second site at the Melbourne Convention and Exhibition…