Giant transparent LED display to welcome visitors to ISE

ISE 2024 will unveil a transparent LED Welcome Screen at the South Access entrance to its Fira de Barcelona Gran Via venue.

The 193 sq metre transparent LED display will become a permanent fixture after being inaugurated at ISE’s 20th edition which will run from 30 January to 2 February 2024.

The display is designed to captivate attendees while also allowing the interior of the building to be visible through the content.

Mike Blackman, managing director of Integrated Systems Events, commented: “As the world’s attention turns to Barcelona for ISE 2024, we are thrilled to showcase the very best of pro AV and digital signage with a stunning new entrance to welcome attendees from all over the world to our 20th-anniversary edition.”

Marc Serra, venue services and infrastructure director at the Fira de Barcelona, added: “The installation of this transparent screen on the façade of our venue is a clear example of how hosting leading events in numerous industries has a major impact on the city and on our institution. It also illustrates Fira’s ongoing quest for innovation, the use of new technologies, and excellence. With the new infrastructure, Fira once again sets itself apart as a leading institution that hosts the best events and has the best venues.”

The transparent LED display, based on the Muxwave M3 LED screen with a 3.9mm pixel pitch, offers flexibility to adapt to various surface geometries. SONO, entrusted with system design and installation, will seamlessly integrate more than 950 tiles of transparent screen into the glass façade of Fira de Barcelona at the South Access.

Daniel Perez Rubio, sales director of SONO said: “We are excited to work on this brilliant project for ISE 2024. Our heritage in delivering experiences where light and sound are mixed with emotions in all types of events is perfect for this pivotal project for this special anniversary show.”

The installation requires a robust and flexible media server for stable and visually inspiring content delivery to the ISE audience over the four days. Ventuz and Realtime Department are closely engaged with the ISE 2024 team to ensure a seamless bridge between programming and on-site installation for the exhibition.

Christoph Gockel, one of the managing directors of Realtime Department, commented: “Originally from the event sector, Realtime Department brings all kinds of impressive content to the stage and displays of this world. Whether visually stunning, sensory, kinetic, or interactive, permanent installations are now also part of the company’s portfolio. We have been a content partner of the supplier of the Muxwave, LANG AG, at ISE for 11 years and are delighted to be part of this project team, for what is probably the largest Muxwave installation in Europe. The effects that can be achieved with content on such a large glass surface of approximately 20m wide and 11m high are very exciting. Although the Muwave is still a relatively new product, we have already been able to realise several projects with it. In combination with our own Uniqvue Experience Framework (which includes a content and rundown manager), we are perfectly positioned for this task.” ”

Ventuz real-time software has two key features; the ability to play back huge amounts of visual data and live, interactive content that can be shown at any point during the four days of ISE. This flexibility allows switching between multiple pre-programmed content streams and real-time, live updates from the show, including social media feeds and QR codes for audience participation.

Mike Steinbrecher, director of global sales for Ventuz, commented: “It is an honour to work alongside ISE on such a game-changing project. Ventuz is excited to provide playback on the massive transparent Welcome LED wall, allowing Fira to bring immersive real-time stories to its visitors.”

Fira de Barcelona, committed to sustainability, powers its facilities with 100% green energy from renewable sources, with 40% locally produced in wind farms, contributing to a greener and more sustainable event.