Samsung has supplied what the company describes as the largest microLED screen in Latin America to a shopping centre in Bogota, Colombia. The digital signage screen measures 172 inches diagonally, is 4.032 m in length by 2.268m in height, and weighs 280 kg. The project at the Parque de Colina…
Retail
Motion Mapping adds permanent touch to store facade
A Hippotizer Nevis+ Media Server is attracting customers to British luxury fashion retailer Flannels’ new flagship store with an ongoing series of projections on to its facade. The 11,000sq m store, in the heart of Liverpool, opened in the summer with a curated projection show that highlighted its in-house brands.…
Giant two-sided ‘3D LED screen illusion’ unveiled in Bahrain
A four-sided LED display, with a total screen area of 300 sq m, is showing what is believed to be the first forced perspective LED screen illusion that can be seen from two separate vantage points. The illusion can be seen at the Boutique Sky Screens installation in the Duty…
Indian jewellery brand unveils high-tech experience zone
India’s largest jewellery retail brand Tanishq has unveiled a first-of-its-kind immersive experience zone in partnership with Inventech, a Laqshya Media Group company. The experience zone includes an immersive projection zone and projection mapped book, both of which can be controlled with hand gestures. Also part of the attraction is an…
Germany makes digital signage ban less restrictive
The German government has cut back restrictions on the use of digital signage designed to curb energy usage. The Federal Ministry of Economics has announced that illuminated advertising systems and Digital Out of Home (DOOH) screens will now just be subject to a ban from 10pm to 6am. This was…
Kim Kardashian fronts first 3D ads on 100-yard LED screen
Kim Kardashian has launched the first 3D ads to be shown on a 100-yard-long LED screen in New York. The SKKN BY KIM ads feature Kardashian and her skincare range, with three-dimensional effects applied to exfoliator, eye cream and face cream products. The campaign for the celebrity’s skincare brand can…
IKEA synchronises projection mapping across three cities
IKEA has hosted India’s first synchronised projections in three cities in Mumbai, Bengalaru, and Hyderabad. The events were designed to promote IKEA India's new brand positioning – Ghar Aa Jao, Come Home to IKEA. They were also intended to build a stronger, deeper emotional connection with customers, and invite people…
Pioneer Pro Audio ticks all the boxes for Milan shoe store
Founded in 2018, Dropout is an Italian-based business specialising in the sale of limited-edition trainers and streetwear. The company recently opened a flagship outlet in the Quadrilatero Della Moda, Milan’s high-end shopping district, with a raw industrial look that breaks with the patterns of traditional clothing stores. Metal elements create…
Universities risk failure with virtual production investments
The world of higher education has seen some major investments in high-end broadcast technology. With new studios featuring LED volumes and sophisticated tracking systems, facilities for broadcast media courses are now in some cases more impressive than those in the broadcast media students are preparing for. But the novelty and…
Three Ireland uses touchscreens to become ‘lifestyle brand’
Three Ireland is evolving from a classic mobile phone retail company into a 'digital lifestyle brand' by rolling out a new concept featuring touchscreen solutions across its 60 stores. As part of the telecommunications company's upgrade of the retail experience, it is incorporating software from interactive digital signage specialist eyefactive…