ZetaDisplay develops digital signage concept for 220 stores

ZetaDisplay has signed a multi-year framework agreement with Axfood, initially for the development of a new digital signage concept for 220 of Swedish grocery chain Hemköp’s stores.

Hemköp wanted to challenge established digital signage practices and deliver a refreshed in-store concept backed by a focus on business value, data and analytics.

ZetaDisplay reimagined the digital signage solutions network in relation to the customer journey in each Hemköp store to enhance the effectiveness of messaging through display type, placement and content. The purpose of the display and content was redefined, based on where a customer is in their shopper journey, to ensure each investment delivers a significant return-on-investment (ROI).

Hemköp’s marketing director, Ted Bergström, says: “Going into this project, we had clear ROI demands, along with the need to innovate. Working alongside ZetaDisplay, we have pushed the boundaries of what digital signage can achieve in retail environments by challenging established practices and instigating a fresh approach.

“The ZetaDisplay team took time to understand our business and developed a bespoke solution that allowed us to better communicate with our customers. This has helped us to hone our marketing approach through an optimised technical set-up, as well as content creation and relevant messaging.

“This project has come with many innovative business and marketing insights that we are now aiming to roll out as soon as possible across all our stores.”

Anders Olin, ZetaDisplay group chief executive, says: “The conceptual ideas, strategic and analytical insights that our teams have unlocked in this project have been inspiring. We are now developing the next level of business-focused digital signage solutions in grocery retail, for the long term.”