Tesco quadruples digital signage network to 1,800 screens

UK supermarket chain Tesco now has a digital signage network of 1,800 screens, making it the largest in the UK grocery market.

Tesco has more than quadrupled the size of its digital screen network since March when it had around 400 screens and the network is now present in 420 Tesco stores.

Manchester-based Pixel Inspiration has been working on the rollout with Tesco, according to digital signage specialist Sixteen:Nine.

In a report that appears in The Grocer, Tesco chief commercial officer Ashwin Prasad, said: “We’re really proud of our digital in-store screen network – the UK grocery market’s largest. Using our unrivalled insight, we’re able to give our customers advertising that is relevant to them, while at the same time giving our suppliers the opportunity to showcase their products in creative and innovative ways.”

In addition to in-store screens, Tesco already has a network of 500 front-of-store screens which show motion adverts to customers as they enter Tesco Extra and Superstore venues. Both in-store and front-of-store screens use insight provided by customer data science specialist Dunnhumby and Tesco Clubcard.

Rival chain Sainsbury’s and Nectar360 last month announced plans to double the number of screens in Sainsbury’s stores in an expansion of the Sainsbury’s Live network which is part of a wider collaboration with Clear Channel UK.