South Korea-based online streaming platform Waave has deployed the world's first hologram truck to promote its new mini-series at the Busan International Film Festival. The vehicle, which was designed and constructed by Proto Korea and Creative Mut, is promoting the eight-part series, The Perfect Deal. Two Proto Epic hologram devices…
Markets News
PlayArt immersive rooms bring ‘wow art forms’ to events
An Italian company has deployed Vivitek projectors to enliven more than 150 events across the country, ranging from weddings to public town activities. PlayArt Multimedia's Sala Immersiva – 'immersive rooms' – are a labour of love for art director Giuseppe Casciello. “My inspiration is spurred by the necessary and continuous…
INSEAD launches the ‘world’s largest’ XR learning library
INSEAD business school has launched a platform that will host the world's most extensive collection of learning experiences using virtual reality (VR) technology. The INSEAD XR portal also offers a comprehensive solution to bring these immersive learning experiences to classrooms worldwide. The scalable and user-friendly platform has been designed to…
The Sphere Experience launched with Postcards from Earth
The Sphere Experience live-entertainment programme was launched at the Las Vegas venue last week, following its opening with a concert by U2. The two-hour Sphere Experience show begins in the giant dome's Atrium, where visitors learn how culture, technology, science, art and the natural world have been intertwined throughout human…
Expo City Dubai’s Al Wasl dome sets Guinness World Record
Expo City Dubai has unveiled a calendar of events to mark Al Wasl Plaza being recognised by Guinness World Records as the largest interactive immersive dome on the planet. The events range from high-tech experiences and cultural festivals to several sports and wellness initiatives. A new augmented reality (AR) experience…
Absen wins the day at Guinness Six Nations rugby final
When Ireland won the 2023 Guinness Six Nations rugby championship with a 29-16 victory over England, Catalyst Event Production Services had just seven minutes to set up the on-pitch trophy presentation podium LED backdrop and footer at the Aviva Stadium in Dublin. The short turnaround led the UK-based events production…
Celebrating a celebrity wedding with all-white AV systems
Spotlight Sound is no stranger to providing sound and lighting for high-profile events. The diversity of our work takes us from stage set-ups in fields to the prestigious London Football Awards at the mid-century Camden Roundhouse. However, to get the call from Olly Murs’ wedding planners, Alice Wilkes Design, to…
7thSense powers ‘world-first’ playback system at Sphere
7thSense technology has been deployed at the Sphere for use with the epic Las Vegas venue's signature interior and exterior screens. With a 16K x 16K resolution, the Sphere's 15,000 sq metre interior LED display plane is the highest-resolution LED screen in the world. It soars to a height of…
Luxury electric supercar manufacturer installs The Wall
Luxury electric car manufacturer Lucid has installed a 255" The Wall display at its design studio. The microLED display from Samsung has been used on the design of the Lucid Air Sapphire, a fully electric super-sports sedan which can go from 0-60 mph in 1.89 seconds and has a top…
Fury over plans for London replica of the Sphere Las Vegas
Plans to build a 90-metre high replica of the high-profile Sphere in Stratford in East London are running into opposition. Local residents have formed a Stop MSG Sphere London campaign group to oppose light pollution from the huge spherical display. Speaking after the high-profile opening of the Sphere in Las…