Looking Glass unveils holograph characters that converse

Looking Glass has launched a platform that brings conversational holographic characters to life.

Looking Glass Liteforms is powered by the company’s patented headset-free 3D holographic display technology and large language models.

Brands seeking more-memorable ways to connect with audiences are increasingly turning to text-based chatbots. Liteforms can make this type of engagement feel immersive and real by allowing customers and holographic characters to hold a conversation, without the need for typing.

Branded conversational holographic characters can also be trained in a company’s range of products and services.

Liteforms will be offered through a subscription model with various tiers, with prices starting at $20 a month.

Shawn Frayne, Looking Glass’s co-founder and chief executive, said: “Looking Glass is well known for developing the most realistic holographic solutions that breathe life into 3D digital content – all without the need for headsets.

“But over the past few years, we’ve been prototyping new ways to not only create and view holograms, but to communicate with them. With all the major leaps made with large language models like ChatGPT, now you can.”

Looking Glass will be debuting Liteforms on booth 1139 at the AWE 2023 XR trade show, which takes place in Santa Clara, California on 1-2 June.