‘Content creators need more data and graphics for Gen Z’

Vizrt has published research that highlights a shift in the viewing habits of gen Z when it comes to news consumption.  

The specialist in real-time graphics and live-production solutions for content creators has revealed that as the first generation born into a fully digital world, gen Z is not interested in traditional news formats where dynamic on-screen graphics are underutilised. 

The Future Newsrooms: Creating Engaging News Content for Gen Z report shows a stark shift to social-first content formats, with nearly two-thirds of gen Z (64%) opting to consume news on social media. Instagram (60%), TikTok (38%) and Facebook (38%) were cited as the most popular sources for keeping up to date with current affairs. 

The intensity of news cycles, volume of negative stories and a growing loyalty in social first news brands are also broadly cited as reasons behind the significant shift in viewing habits.  

The research highlighted a significant reliance on on-screen graphics among the younger generation, with 31% of gen Z likely to pay attention to content with on-screen graphics, compared with 14% for other generations. 

But despite Gen Z preferring to consume news content on their phones, broadcasters are yet to adapt to meet their digital needs. The survey revealed that 56% of 18- to 25-year-olds find it challenging to watch content in this format due to horizontal content not being adapted for vertical viewing.  

Another issue cited by almost half of respondents (45%) is the lack of on-screen graphics when watching content on the go.   

Ulrich Voigt, Vizrt’s global head of product management, says: “Our research highlights the importance of real-time data and on-screen graphics in retaining Gen Z and futureproofing newsroom content creation.

“Content creators, traditional broadcasters and newer online news outfits must adapt to meet the evolving needs of news consumers, as each generation becomes more digitally advanced. Immersive storytelling with augmented reality and extended reality can quickly and easily break down barriers to news accessibility and drive audience engagement.”  

To read the report, click here.