New Content Factory makes VP ‘more accessible than ever’

Two leading UK virtual production specialists have teamed up to offer a full range of services to companies and creative agencies, with the aim of producing several campaigns in a single day. Known as Content Factory, it is a joint venture by Final Pixel and CUBE Studio that combines an LED volume, virtual backgrounds, cameras, lighting, crew, props and post-production into an overall package.

Final Pixel is a consultancy and production house that works on feature film, episodic TV and advertising projects. Its services includes project development, creation of custom 3D environments in addition to its own virtual set library, production management and provision of virtual stages. Through Content Factory, the agency is looking to make virtual production more accessible to a wider range of clients.

Content Factory is based at the facilities of CUBE Studio in Maidenhead, Berkshire, to the west of London. The 7000 sq metre studio space includes a 10.5×5.5 metre LED volume with Unilumin Upad IV panels running on Brompton Technology processors.

Commenting on the new venture, Hanah Draper, global head of production at Final Pixel, said, “Content Factory means you can stop time, control the weather, the season, the country and reach creative ambitions, without breaking the bank. We’ve unearthed a way of democratising virtual production and simplified it into a nice, digestible package.”

James Hakesley, chief executive and executive producer of CUBE Studio added, “We’ve always been passionate about empowering content creators to push creative boundaries through access to the very latest technical and visual innovations. The launch of Content Factory will make virtual production more accessible than ever before.”