Blue Touch Paper recruits Lucy Baum as ‘crazy collaborator’

Blue Touch Paper has recruited Lucy Baum to the role of “crazy collaborator”.

She will work with the consultancy’s vendor partner community to provide insights to manufacturers to help them develop their go-to market strategy and messaging for the new generation of smart workplace technology.

Baum was previously channel account manager for the UK and Ireland at BlueJeans by Verizon. She also spent almost eight years at ScanSource Europe, gaining experience in distribution, product management and sales.

Blue Touch Paper was set up last June by “chief story teller” John Sidwick and “queen of collaboration” and Jane Hammersley, both formerly of Maverick AV Solutions and the Collabtech Group. Sidwick is also a former chairman of AVIXA.