Dutch digital artist Jeroen van der Most has been confirmed as a keynote speaker for the second day of ISE 2024.
Van der Most, who is known for his innovative approach to art, has been at the forefront of integrating data, algorithms and AI into his work since 2010.
He will present his keynote speech at 5.15pm on 31 January in the ISE Show Floor Theatre in Hall 4, offering insights into the evolving relationship between art and technology.
Van der Most will also entertain delegates with a live performance that will be broadcast on the newly unveiled 3.9mm Muxwave transparent LED display at the South Access to the Fira de Barcelona Gran Via site.
Entitled Bee Barcelona, the performance will construct an AI-based replica of Van der Most’s creative mind, taking the audience on an immersive journey through his thoughts. A distinctive aspect of the performance involves merging his AI mind with that of a bee, aiming to redesign and transform the city of Barcelona into a symbolic hive.
Mike Blackman, managing director of Integrated Systems Events, said: “Jeroen epitomises ISE’s vision to bring together innovative people with exciting technology and ensures that ISE 2024 is ‘your destination for innovation’.”
Van der Most joins a roster headed by multi Academy Award-winning filmmaker Sharmeen Obaid-Chinoy, who will give the opening keynote speech at ISE 2024.
To register for ISE 2024, which takes place on 30 January-2 February, click here.
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