d’strict shows history of art in digital dance at Outernet

An immersive film that tells the history of Western art as a digital dance performed by animated giants has opened at Outernet London.

Designed by South Korean creative studio, d’strict, FLOW reimagines the characteristics of notable art history movements such as Renaissance, baroque, rococo and neoclassicism as a series of dance moves which are then performed by large digital characters.

The production features on the Now Building’s 2,000-plus sq metres of 360° floor-to-ceiling LED screens.

D’strict operates eight Arte Museum immersive media spaces across the globe. Its most famous creation is the Wave public artwork at Coex in Seoul – the first installation featuring an anamorphic illusion on a huge LED screen.

Outernet’s creative content head, Alexandra Payne said: “D’strict are true innovators in the immersive art field and it’s been a multi-year project to bring their work to Outernet. I couldn’t be more thrilled to premiere this piece designed specifically for our screens. I know that our audiences are going to be captivated.”

D’strict’s vice-president, Sang-hwa Park said: “FLOW tells a story about the relationship between the world and oneself. As the movement progresses, the world where our protagonists stand gradually disappears, replaced by their inner worlds.

“I hope this performance serves as a starting point that raises new questions. Rather than just a story, it increases the interest in art history, raising fundamental concerns about human pursuits.”