Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital…
Digital Signage and DOOH
Signagelive bridges communication gap at research campus
Babraham Research Campus, in Cambridgeshire, has revitalised its communications strategy with the roll-out of 16 digital signage screens, all powered by Signagelive software, across its 25 tenanted on-site buildings. AV hardware partner 21st Century AV has installed BrightSign digital signage devices in areas including the campus reception, on-site restaurant and communal laboratories. Samantha Jackson,…
Digital signage sells vending-machine ham at ISE airport
The world's largest chain of ham shops has implemented nsign.tv's digital signage platform in its new vending machines at Barcelona airport. The first phase of the partnership involves 30 Enrique Tomás GO!urmet machines – which sell pre-packed ham, as well as sandwiches, snacks and drinks – distributed at strategic points…
Daktronics installs LED displays totalling 7m pixels on hotel
Daktronics teamed up with sign manufacturer YESCO to provide an LED display for the J Resort in Reno, Nevada The ribbon-style display, which is 4.5m high and more than 45m long, features an 8mm pixel pitch and wraps around three sides of the building. It will feature J Resort branding…
Digital signage & DooH: Who’s looking at you, kid?
Digital signage has long been the public face of AV, relied on for providing public information, entertainment and digital out-of-home advertising (DooH). But now its reach seems almost limitless. “Price points have come down so much that having an LED display inside a store, at a pixel pitch that can…
Digital signage’s role in multisensory customer engagement
Marketing in 2023 is often thought of as an entirely online affair: email lists, targeted ads, influencer brand deals, etc. Even prior to the onset of Cpvid-19, ecommerce was steadily eating up more of the consumer market year after year. But that’s only a partial view of the full picture.…
Munich S-Bahn trains to carry 166 stretched displays each
New trains on Munich's S-Bahn rail network will each feature 166 stretched displays from late 2028, according to a report by German digital signage consultancy Invidis. The 90 trains, which will cost more than €2bn euros, will be equipped with a range of internal and external displays that will offer…
WeWork rolls out world’s largest Mersive Solstice estate
Mersive Technologies Solstice collaboration platform has been rolled out globally to more than 500 WeWork coworking locations. The platform offers frictionless collaboration to WeWork members, with nearly instantaneous screen sharing. Solstice also enables WeWork to integrate its booking systems with Mersive’s Dynamic Digital Signage. “The main thing that attracted us…
A responsible buyer’s guide to green digital signage
Digital signage has become a crucial part of brand engagement. It can provide a dynamic and engaging means to communicate information to a large audience, displaying a wide range of multimedia content in an attention-grabbing and impactful way. New research has found that 80% of customers admit to entering a…
Interactive Space Invaders game turns cities into ARcades
Space Invaders: World Defense, which combines AR and 3D gameplay, launched in cities across the world on 18 July. Games company TAITO has utilised the ARCore Geospatial API and Streetscape Geometry API to create an interactive experience that adapts to players’ locations, nearby landmarks, the time and weather conditions. Marking…